Genera is a Milan-based multidisciplinary founded by Lorenzo Panzieri, Lorenzo Valentini, and Giacomo Villanese. The studio is dedicated to crafting bold, time-defying creations through the power of technology. Embracing the ever-evolving nature of the world, Genera continually reinvents itself through innovation and adaptability.With a research-driven and multidisciplinary approach, Genera delivers pioneering and enduring ideas tailored to each client. At the core of the studio is a vibrant community of creative talents, enabling the realization of visionary projects entirely in-house. Genera’s expertise spans across Research and Strategy, Creative Direction, CGI, VFX, Graphic Design, Audio Visual Installations, AI, and more