The main focus of the project is to design a perfectly balanced graphic identity for PROCARE, keeping intact the brand’s profile, as well as simultaneously conferring a clear present connotation to this new product. PROCARE is a ‘multi-layer, sustainable fabric with high protection, fabricated and manufactured by MajoTech (Majocchi), a historical Italian brand -established in 1941- which has 'always focused on research and innovation in the textile field’. The development and the evolution of this project starts from the respect for tradition and the ability to be actual, with an eye to the future. In collaboration with Andrea Viola.